You’ve heard the terms Online Business Manager (OBM), Director of Operations (DOO), Chief of Operations (COO), Chief of Staff. No matter the title, the role is essential and it is known as a Business Integrator?
And guess what, that’s exactly who I am!
So, what is a Business Integrator? I’m glad you asked…
A Business Integrator is the glue that holds all the pieces together for the business or organization. We are the ying to the creative entrepreneur’s yang. More than just doing the work, Business Integrators drives results, provides clarity, manages the team, solves problems, prioritizes business needs, executes the plan and best of all - partners and strategies with CEOs to filter their ideas and make them a reality.
So, you know…we do all the things and make ‘ish happen!
So, why does EVERY CEO need a Business Integrator? Well, there comes a time that doing it solo or even with a small staff just doesn’t cut it. You’re either feeling stuck trying to do it all yourself, or finally managed to hire help only to now be spending your time telling them how to do their job. You've hit a ceiling that you can't break through. In order to grow and scale, especially as a visionary entrepreneur, you are going to need a leader, your #2, a strategic partner to help make all your big dreams a reality. You need to have space and time to create, doing what you love. I mean that’s why you started the business in the first place right?
Whether now, yesterday or a few months from now there will come a time where you will need this role in your business. Running a business is tough, oh boy is it tough! But the amazing part is there are people whose purpose is to help you succeed and thrive exponentially by integrating all the pieces into a beautiful whole. (🙋♀️Me…I am those people)
Listen, this isn’t a concept I developed, but one I have fully embraced for over 15 years. While working in corporate this is what I did. Working for Executive Directors and VPs, I worked with them to execute the vision, manage the work and solve problems along the way. And what did that mean for them – relief in knowing it was handled, more time to focus on making sales, a peaceful work environment and results that exceeded expectations.
If you'd like to learn more about this, check out this article from Entrepreneurial Operating System (EOS) on Visionaries and Integrators, and why both are essential. Leave a comment and let me know your thoughts.
Eboni Cotton, PMP Certified Project Mgr + Operations Strategist.